Before you start marketing, there are a few things you have to
know--4 to be exact. They’re called the 4 P’s, and marketing
experts around the world consider these essential points before
putting any marketing concept into action.
Product What is your product and how will you position it in
the market? How will it be packaged? Does it have unique
features and benefits? These are just a few of the questions you
must ask yourself to define your product for perfect marketing
placement.
Price You have to decide on the amount you will charge for your
product, but this task is not as easy as you might think. You
must consider what your customer will pay, the price image you
want to maintain consistently, what your competition charges, and
much more.
Place This includes position in the market, as well as how you
will distribute and place your product.
Promotion Now we’re getting into the actual marketing of the
product. Promotion includes everything from advertising to
networking, newsletters to classified ads. Ask yourself which
vehicles of promotion will best serve your purposes.
Once you have used the 4 P’s to define your product, price, place
and promotion, you can start marketing. If your first attempt to
marketing the product doesn’t work the way you hoped, go back to
the 4 P’s and reevaluate until you find the marketing system that
works for you.
New Marketing Attack Re-Define Your Niche
By Robert Wardrick
Are your Sales down? Competition beating you over the head?
Try re-defining your niche, consumer buying patterns change over night and marketing tactics that work wonders yesterday may be obsolete today.
Use surveys and polls
to learn want products and services the market wants and on what terms and price levels.
Talk to your customers as if you were sitting around the kitchen table having coffee with a friend.
Example Survey/poll Questions:
What new products or services would you suggest we add?
Are our prices competitive?
Will you recommend our products and services to others?
Keep your surveys/polls short and to-the-point as consumers are also busy, yet make it broad enough to get the information you need to plan your next marketing attack.
Using your opt-in list to get market information lets potential new and repeat buyers know that you care about theirs needs not just their credit card numbers and it help build great customer relations.
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