Indie Music Arena An Advocate for Indie Artist and Labels
Guerrilla Marketing Strategies and Tactics - Chasing the Same Dollar
by Robert Wardrick founder of One Language Music "music speaks one language"
What is marketing? There's seventeen thousand, seven hundred and seventy seven opinons on the subject.
Back to Basics
The basics of marketing is to use every ethical and legal means in your power to motivate consumer's "choice before purchase" (the choice of your products and services
over your competitors) on a continued basis. Marketing is also a time clock thats rarely on timeWhen is Enough marketing Enough?
Never! Never! Never!
Don't try to re-invent the wheel, watch what your
competitors are doing (whats working - what not). Remember every business large and small is chasing
the same dollar.
Re-think your market niche, review your marketing mix (landside retailers, e-retailers, digital distributors, direct marketing lists.
Previous customers can be your best prospects today.
When did they buy from you and
what motivated the sales? A viral marketing buzz? Networking? Free Shipping?
Lessons
With the uncertainties in today's marketplace,
considers
lessons learned from past economy downturns as many enterprises helded on by their
bootstraps. The clich'e "when the going
gets tough, the tough get going.
Persistent marketing helps to build awareness
and confidence. As the economy recovers who do you
think consumers shopped with?
Marketing research report many business failures are
not due to insufficient financing, but rather the
lack of sufficient marketing strategies and tactics.
There is a wide profit margin between go out of business and going out for business.
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